brand & identity systems

A variety of logos developed for festivals, events, and off-shoots of the Sugarloaf brand, maintaining Sugarloaf brand standards while preserving an identity unique to each sub-brand. Each of these sub-brands has included their own suite of collateral, including posters, t-shirts, banners, and tradeshow displays.
2015 U.S. Alpine Championships identity suite included logo, postcard, event poster, and custom-printed press folder.
Top: Final monogram for Foundation Brewing Company.

Bottom: Selection of initial directions.
Work for Bay Harbor Golf Club, a country club catering to the elite of Lake Michigan, includes print and web ads, event invitations, tradeshow banners, and most importantly, the club’s yearly member guide and roster — a “who’s who” retrospective of the previous year’s events and galas.

Logo refresh and suite of all manner of collateral designed for Excel Heating & Cooling of Virigina.
nimble&light design © rachel leighton 2012–2019